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Why has Grasse become the World Capital of Perfume?

01.02.2021

Beyond a charming town in the Cannes hinterland, the first image that comes to mind when mentioning Grasse is that of flowery and fragrant bouquets. Indeed, Grasse benefits from an exceptional geographical location, covered in waterways and enjoying a generously sunny climate which favors the cultivation of many exceptional floral and aromatic varieties. However, in the 15th century, the tannery industry first developed there and shone at European level. Grasse leather is famous for its quality and its greenish color, obtained by maceration in myrtle. Unfortunately, skins emit an unpleasant odor. The idea then arose to perfume these. From 1560, vast fields of jasmine were planted all over. Later, the production of May roses (rosa centifolia), tuberose and lavender shaped the landscape. From the 16th century, the attachment of Provence to the crown of France helped local leather production to gain court favor. Having brought the taste of scented gloves from her native country, Catherine de Medici went to Grasse. During her stay, the Queen is said to have helped develop an interest in fashionable perfumery techniques in Florence, Italy. Grasse then became a royal signature for perfumed tanneries. In 1614, Louis XIII created the corporation of Maîtres Gantiers Parfumeurs. Gradually, perfumery has become the exclusive activity of factories in Grasse which, beyond the manufacture of finished perfume products, now stand as the finest purveyor of raw materials for the industry. In 2018, the know-how related to the perfume of Grasse was listed as an Intangible Cultural Heritage of Humanity. The same year, M.Micallef, founded in 1996, began to cultivate its own flowers, emblematic of the Grasse region, in its exclusive garden, in order to provide its customers with even more responsible fragrances thanks to a short circuit "from flower to bottle ". This demanding quest for excellent craft products testifies to the brand's commitment to preserving and developing biodiversity and centuries-old know-how. Symbolizing the quintessence of the floral scents of Grasse, several creations magnify the flowers of this garden, like the centifolia rose and jasmine, the emblematic flower of Grasse. https://bit.ly/3j52ifw


Is gifting a new fragrance a good idea?

01.02.2021

First, in case you don’t know much about scent families, just do a simple internet search to find the main top, middle and base notes of the fragrance(s) worn by the individual you want to pamper. Once this quick search is done, you’ll know if this person prefers oriental, floral, citrus, spicy, woody or gourmet fragrances. To keep things simple, remember the ingredients of the top notes. For example, if the perfume incorporates jasmine, all you need to do is search our e-shop for the perfumes that contain it. Let your intuition be your guide, as well as the description and design of the bottle: this new perfume will surely be a match! Last but not least, the recipient will surely be touched to find out you did your homework, which shows your sincere interest in them.